The Michelle Pais Group specializes in selling luxury homes. Marketing and selling a luxury home is much different than selling a home priced in the markets median range. We wanted to take the time to spotlight a particular property to show other potential luxury clients what to expect in terms of advertising materials.
1950 Grenville Road, Scotch Plains
Nestled on a quiet residential blocked on over 4,000 sq ft of pure luxury, this 2018 custom built colonial is loaded with modern day decor & designer inspired features throughout all levels. Dramatic 2 story foyer greets you as you first step inside followed by a fantastic open floor plan where warm wood floors lead you from one spacious room to the next. Gourmet Chef’s kitchen opens to spacious Family Room featuring a gas fireplace & coffered ceiling; SPACIOUS Living Room & formal Dining Room along with a bonus bedroom with a full bath complete the 1st floor. The king size master suite feat soaring ceilings, his/hers walk-in closet & a spa-like bath.
Custom websites have several benefits and help your property stand out from other listings on the market. Having your own website is a huge benefit when you go to sell a luxury listing in particular. When you have your own website you allow pixelization. This means that we now have the ability to run ads to people who visited your website in the past. In addition to that, you benefit from organic searches.
The website displays the marketing materials in a way that conveys luxury and demands a higher than asking offer.
Here is the custom site itself: http://sites.visionnj.com/1950grenvilleroad
Matterports are 3d renderings of the property. They give buyers the ability to have a virtual tour throughout the house.
View matterport of this particular house here: https://my.matterport.com/show/?m=NetvbzqSine
Floor plans give people the measurements and accuracy they need to make an informed decision when they go to buy a house. These are the specific ones we used in the marketing materials to sell this particular home.
Our brochures beautifully display the home. All of the marketing materials will be shown in the brochure itself. These brochures will be given away to potential buyers at open houses or showings.
This is the brochure for this particular property:
Luxury listings require professional photography. We work with the best in the area to ensure the interior and exterior pictures accurately represent your property to prospective buyers.
Syndication of Listings
Each listing the Michelle Pais Group sells is posted in every major online real estate catalog such as Zillow, Trulia, and Realtor.com in addition to all social media channels.