We went down there for the first-ever marketing event hosted by Gary Vaynerchuk called #Agent2021. And we also brought the Top 20 Agents from our Signature Realty NJ Office along for the ride! Gary Vaynerchuk aka @GaryVee is the CEO and co-founder of VaynerMedia and “one of the world’s leading marketing experts.” Not to mention, his company (VaynerMedia) is a “full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.”
This man, Gary Vaynerchuk, is essentially a marketing genius once you get to meet him and hear his story. Born in Soviet Russia and being an immigrant living in America, he managed to take his father’s family wine business, known as Wine Library, from 4 to 60 Million in sales! If that doesn’t speak volumes, I really don’t know what does. So, you can only imagine our excitement to attend #Agent2021 to learn from the best of the best.
However, the biggest take-away message that we learned to bring back with us to Signature Realty NJ was that if you want to succeed in the future you better...
“...think of yourself as a media brand!”
The truth of the matter is that video really is the future. And if we don’t start adapting to our society and how business is done, our business will die.