It Takes a Village to Sell Your Home. Here’s How Our Summit Real Estate Experts Can Help

Michelle Pais Group


Selling a home can be a complex process that requires an extensive support network to accomplish the transaction successfully. While it’s possible to gather information and start a market search for motivated buyers on your own, it’s a huge advantage to have the help of a qualified real estate team on your side from day one.

But what kind of effort goes into a luxury real estate sale? How can you ensure that you’re receiving the top offers? Come along with us as we discuss the key home-selling tips that an experienced real estate expert can bring to the table. Let’s get started.

Make high ROI home improvements

Once you’ve decided to sell your home, every decision you make matters. This means you must determine the best way to use your time before you settle on a list price, start fielding offers, and host open house tours. Perhaps the best thing you can do early in the process is determine which parts of the house can be improved.

However, not all home improvement projects will bring the same return on investment. You want to spend your money wisely on upgrades that will catch the eye of buyers and help make your property stand out from the competition. Currently, the kitchen and bathrooms are the best areas of the room to invest in renovations. Installing custom cabinets, a fresh marble countertop, or a rain shower can draw in more buyers and raise the home’s list price before the first offer even comes in.

Don’t forget curb appeal

Odds are that the first image buyers see of your home, whether online or in person, will be the exterior of the property. Listing agents often order photos so that a shot of the home’s facade is what buyers first encounter. As such, it’s vital you make a good first impression. Your curb appeal needs to be spot-on if you want to stand out from the other homes for sale in your area.

Ensure that the driveway, road, and sidewalk surrounding the house have been power-washed and that no excess tools or objects are cluttering the front yard. Fertilize the grass for at least two weeks before welcoming visitors and trim errant tree limbs. Consider repainting the front door and placing stylish urns and greenery around the entryway to create a visually pleasing border. Put a new layer of mulch around the trees and hedges and plant annuals around the front windows to give a sense of contrast to the facade.

Invest in pro listing photos and video

According to the National Association of Realtors, about 97% of all buyers in the market today use the internet at some point as a resource to find their next home. That makes it imperative that you and your real estate team have a strategy to market your home effectively online. The best way to do that is to have top-quality photos and video wherever you list the property on the internet.

Consider hiring a team of expert photographers to tour the house. Stand out from the crowd by investing in drone video of the surrounding lot and a 360-degree virtual tour of the interior to maximize the visual impact you make on interested buyers. Another tip is to avoid photographing every single inch of the house and posting it all online before you have the chance to meet with buyers in person. There’s something to be said about cultivating a slight air of mystery about the property that will attract interested parties to learn more about the house on their own.

Go all the way with home staging

Even though it’s entirely possible to clean and decorate your home for visitors by yourself, there are few better investments than hiring a professional home stager to take care of those tasks for you. Home staging is a serious endeavor that requires a lot of talent and experience to pull off, and almost all luxury homeowners opt for the help of pro stagers when marketing their house.

These experts will have all the know-how necessary to organize your rooms fashionably and prepare the light and negative space so photographers can work with a beautiful canvas. Make sure you don’t forget about staging the surrounding landscape and backyard, especially if you have a lot of high-end features like a pool, deck, and outdoor seating to show off.

Do the research when setting the asking price

Potential buyers will pay most of their attention to your initial asking price once they’ve viewed your listing photos and video. There’s no better way to up your number of buyers and offers than by setting a realistic price at the outset. This is where your real estate agent comes in. Talk with your team early and often about the market’s condition. Your agent should be able to provide you with up-to-the-minute details on any changes to property values or recent sales and purchases that could affect your deal.

Of course, the trends in home sale prices in your area will also have a big impact. Make sure your realtor keeps you informed so that your initial asking price is competitive but low enough to encourage buyers to make offers that set off a bidding war. On the other hand, be certain that your asking price isn’t too low. Otherwise, you could find yourself negotiating with buyers who aren’t motivated to increase their offer under the pressure of other buyers.

Get in touch with a local real estate agent today

We hope that the home-selling tips above will help you navigate the market at your own pace and achieve a sale that meets all your expectations. If you have any questions or comments to share or want to learn more about Summit houses for sale, reach out today. Contact realtor Michelle Pais for more information.


The Michelle Pais Group extends far beyond what a conventional brokerage firm offers. It envisions itself as both a lifestyle and media company offering design, marketing and creative solutions to all our clients.

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