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Why You’ll Love Working With Us

We don’t just sell luxury homes, we market them! We specialize in getting homes sold for top dollar in the shortest amount of time.

Michelle Pais Group

4000+

Homes Sold

68

Combined Years in Industry

$1.5 B+

Sales

INDUSTRY LEADING MARKETING EXPERTS

Lights. Camera. Action.

Buyers are eagerly searching for that perfect movie set – a house to call home and live their most extraordinary lives. They are searching for a lifestyle, not just a home. And because every home has a compelling story to tell, our staff works diligently to portray your home at its best. Your home must speak to buyers and we work tirelessly to ensure our listings receive nominations for Best Design, Fastest Sale and Highest Price.

As a result of this innovative approach and our unprecedented marketing strategies, it is no surprise that our listings spend less time on the market. We don’t wait for the buyers to come to us, we use the most effective channels to target the "right" audience. We call it our Signature Synergy platform, where the services we offer below blend harmoniously to create a seamless transition from concept, to opening night, to curtain call

Our following proven techniques will help prepare your home for its grand opening, to help it sell in the shortest amount of time for the highest price possible:

Marketing Plan

Selling a home is more than just a transaction. It is about telling a story and creating an experience. At Signature Realty NJ, we view real estate differently, which is why we are the fastest-growing luxury brand in New Jersey. 

We are a media company first and a real estate brokerage second, and our innovative approach and unparalleled marketing strategies set us apart from everyone else in the market. Our goal is to help your home sell in the shortest amount of time for the highest price possible, and with our Signature Synergy platform, we can make that happen. We set the stage for your home to make its grand entrance on the housing scene, showcasing its most alluring and impressive features.

Here's How We Do It

Every home has a unique story, and our screenwriters know how to make it engaging for buyers. Our screenplays speak to buyers and engage their senses, making your home stand out from all the rest. We create a compelling story that helps buyers see your listing not just as a house but as a sanctuary where they can live their best lives and make memories with those they love.

Our Signature Style program goes above and beyond staging your home. It styles it, creating an authentic experience for the senses. We handle everything from concept to design to construction, helping sellers move from analysis paralysis to a successful sale. We also seamlessly blend our Signature Style and Signature Set Design programs to ensure the set does not distract from the story.

Sometimes, a home needs just a little more styling to be a show-stopper; that is where our Signature Set Design program comes in. Whether you need a fresh new wall color or a few repairs, our team is here to assist you every step of the way. We offer cost-effective solutions to help you maximize your return and weave an alluring tale for the world to see.

Our screenwriters create a compelling story, and our Cinema team brings it to life with the highest standards in photography and videography. We imaginatively spread the word about your home, targeting precisely the right audience through our carefully cultivated marketing initiatives and well-crafted collateral.

Once your story is ready, our Signature Strategy program ensures that we share that story in the most effective and creative way possible. We use the most strategic marketing programs and lead-generation efforts to target far more buyers than the competition. We also employ the most effective channels to ensure we reach the right buyers at the right place and time.

Digital marketing is essential in today's world, and our Signature Sphere program is the best in the business. We have covered everything from search engine optimization to social media marketing to email marketing campaigns. Our digital strategy makes an excellent first impression everywhere, ensuring that your home reaches the right buyers.

Studios create buzz for their movies long before they premiere, and we take that same approach by teasing our audience with a preview of our listings before opening night. We get the right people talking about your home, ensuring it is top of mind for buyers before it even hits the market.

Like the best advertising, we market your home to the right audience at the right time. To reach buyers, we distribute your polished listing across our Signature Syndication program. Local and international buyers will see your house featured on prominent real estate websites, including WSJ.com, NYTimes.com, MansionGlobal.com, RobbReport.com, and JamesEdition.com. Wherever there are qualified buyers, your listing will be there.

Our Signature Sizzle program works in tandem with syndication. As you reach a higher quantity of buyers, Sizzle heightens the degree of their interest. Our public relations team portrays each listing as a singular opportunity, resulting in exponential increases in demand.

In social media, it is both a science and an art to engage buyers on a personal level. That’s why we use beautiful images in highly targeted advertising efforts to reach the international buyer pools who congregate online. Photos of your home will give meaning to public discourse on Facebook, Instagram, LinkedIn, TikTok, and YouTube. Teaser videos and comprehensive tours take prospects behind the scenes — before they know it, they are invested in the story of your sale.

Marketing your home is our passion, and brand recognition is our foundation. Thanks to relentless and relevant promotion, buyers everywhere know they can come to us to discover beautiful homes like yours. Watch for us on your TV, phone, or tablet.

As soon as your home receives an offer, that immediately sets Signature Services into motion. We excel on the principle that luxury is an experience. As a seller, your experience includes logistics like your attorney review, home inspection, the buyer’s mortgage approval, and closing. We expertly handle these tasks with unparalleled attention to detail and unwavering commitment to your individual needs.

Like the base of an iceberg, our suite of solutions happens well below the surface of your sale. We work to make your buyer’s journey as direct as possible: they see your listing, we follow up, and they submit offers. Those crucial points of contact are the results of processes we’ve perfected over time. Creative and styling tactics, content management, social media partnerships, syndication partnerships, marketing support — all these and more go into your successful sale.

Like the best services, Signature Synergy saves you time and money. You might call it common sense, and we call it ROC (return on commission). Rest assured that when you hire Signature Realty NJ, we yield you the highest return. For the same commission, why list with anyone else

At Signature Realty NJ, we work tirelessly to prepare every home for its close-up and tell its story in the most compelling way possible. Whether you're selling your home in Short Hills, Westfield, Summit, Harding, Mountainside, or any other prestigious New Jersey community, we have the experience and expertise to help you achieve the highest price in the shortest time. So why wait? Let us help you make your home's first impression its best and get the results you deserve.

We don't just sell houses. We market them.

Contact Us

WORK WITH US

The Michelle Pais Group extends far beyond what a conventional brokerage firm offers. It envisions itself as both a lifestyle and media company offering design, marketing and creative solutions to all our clients.

Contact Us
main

Work With Us

The Michelle Pais Group extends far beyond what a conventional brokerage firm offers. 

It envisions itself as both a lifestyle and media company offering design, marketing and creative solutions to all our clients.

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